About Us

Welcome to Retail Therapy Boutique

Nestled in the heart of beautiful Pawleys Island, South Carolina, Retail Therapy Boutique is more than just a place to shop — it's a destination where style meets community, and every visit feels like catching up with a friend who just happens to have incredible taste.

Our Story

Retail Therapy Boutique was born from a passion for fashion and a love of the Lowcountry lifestyle. Founder Tammy Merschat has always believed that the right outfit has the power to transform how you feel — and that shopping should be an experience that lifts your spirits, not stresses you out. With that vision in mind, Tammy opened the doors to Retail Therapy Boutique, creating a space where women could discover beautiful pieces and feel genuinely celebrated.

Tammy's eye for style and her commitment to curating only the best means that every item on our floor has been hand-selected with our customers in mind. From the moment you walk in, you'll notice the difference — this isn't just retail, it's therapy.

What Makes Us Special

At Retail Therapy Boutique, we pride ourselves on offering a shopping experience that's as personal as it is stylish. We carry an exclusive, ever-evolving selection of women's fashion, accessories, jewelry, and beauty products — including the newest spring and summer arrivals from some of the most sought-after brands in the industry.

We believe every woman deserves to feel confident and beautiful, no matter the occasion. Whether you're dressing for a beach day, a night out, or everything in between, our team is here to help you find exactly what you're looking for — and maybe a few things you didn't know you needed.

Our Community

Pawleys Island is a special place, and we're proud to be part of its fabric. Our boutique at 10659 Ocean Highway is a gathering spot for locals and visitors alike — a little corner of the island where you can slow down, browse beautiful things, and connect with the warm, welcoming spirit that makes this community so unique.

We're grateful for every customer who has walked through our doors, shared our posts, and spread the word about what we're doing here. You are the heart of Retail Therapy Boutique, and we love being part of your story.

Come See Us

We'd love to welcome you in person! Stop by our boutique at 10659 Ocean Highway, Suite A-2, Pawleys Island, SC 29585, or follow along on Facebook and Instagram to stay up to date on new arrivals, events, and all things Retail Therapy.

Because you deserve a little retail therapy.

Tammy Merschat


Hello I'm Tammy, Founder of Retail Therapy Boutique. After 17 years of medical device sales I decided to follow my childhood dream of owning and operating a women's boutique.

After spending most of my life living in the Pittsburgh, PA area, I now live in Pawleys Island, SC with my husband and our pets. What a paradise! Some people ask if I will ever go back - not a chance!

Finding the right location was paramount. After an exhaustive search and some help from local friends, we were able to secure a location in the Island Shops. Next came the renovation, standing up the business, and sourcing the fashion. What a whirlwind! We were able to pull all this off in little under two months to have a shotgun opening on December 4th, 2021. What a time to open! The good news is that we found immediate success from the welcoming community of Pawleys Island and all the visitors during the holiday season. I am incredibly blessed to have the support of all of you that make Retail Therapy Boutique a success and we plan to be here for many years to come.

You can often find me in the store with some of our great team members or I'm off curating fashion from around the globe for our clientele. Please come in and meet me and the team!